Welcome to TNS InfoPulse. This issue focuses on the digital world and interactive research. You can find out more about the Top Digital Brands and how to engage consumers using online qualitative research in Asia. Online research is fast, efficient and reliable using the TNS 6thdimension™ access panels.
Asia Top Digital Brands
In this age of new media, while some companies are still figuring out how to use this space, others are well ahead of the pack, using digital media to great effect. Media magazine and TNS have collaborated to identify Asia’s Top Digital Brands. This study looks at digital media from a consumer perspective and provides answers to the following questions, amongst others: what are the current digital media usage habits, which brands are most well-known for their digital advertising, do consumers have different levels of trust in the various advertising channels being used today?
The full listing of Asia’s Top Digital Brands appears in Media magazine's Digital Media supplement, distributed to magazine subscribers end of March. To order copies of the supplement, please contact us.
Are you digitally awake to Asia?
The rest of the world is lagging far behind Asia in digital consumer engagement. Bernice Klaassen, Head of Interactive for Singapore and Hong Kong and Lee Ryan, Regional Qualitative Director for ALM look at how Western organisations seeking a future in Asia need to find the right approach to research if they want to get off first base. This is about using research to engage Asia on Asia’s terms.
Online research: fast, efficient, reliable
Our long history of leadership and innovation in the field of access panels is now combined with our experience in interactive research capabilities, delivering innovative yet appropriate solutions to clients’ research issues using the latest technological solutions. TNS 6thdimension™ online access panels bring a variety of benefits to our clients’ research, including speed and efficiency, simplicity in running international studies and lower sampling and overall research costs. In Hong Kong and Singapore, our respective panels comprise 45,000+ and 22,000+ individuals.
Interested to know more about how we can leverage our global, regional or local online access panel capabilities for your research?
» Find out more about TNS 6thdimension™ online access panels
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