An advertising pre-testing system which evaluates an advertisement's
performance, using unique and powerful diagnostics to show how advertising can be optimised.

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The brand and advertising tracking system which goes beyond basic
awareness measures to understand the real impact of marketing activities.
BPO™ looks not only at how brands build commitment to drive power in the mind, but also how they support or undermine this through their power in the market – price/affordability, distribution/availability, degree of switching inertia and other sector-specific factors.

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Concept evaluate is a simple, dast and cost-effective concept screening technique designed to identify and protect ideas that are likely to succeed.

A psychological measure of human behaviour which analyses customer
commitment. It identifies which customers are committed to the brand or
service, which are likely to defect and what the future direction for the brand will be.

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FutureView™ identifies 'Future Shapers' - those leading consumers who will drive change in markets and future business growth. We provide our clients with the ability to spot emerging trends and upcoming opportunities before they go mainstream.

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Insightment provides an in-depth understanding of consumer behaviour,needs and concerns, to transform observations into actionable insights.

Launch eValuate is a unique sales for forecasting approach which offers detailed scenario planning to optimise a product launch or line extension.

Matrix is a segmentation-based approach to understand the structure of a market in order to identify, size and prioritise opportunities for growth.

A unique system for measuring consumer needs and motivations. It uses a proven psychological framework to uncover the fundamental conscious and unconscious elements linking successful brands and their consumers to give brand managers greater insights into how to improve their brand position.

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Super Group is a co-creation process which brings together creative consumers clients , category and design experts to generate ideas and turn the winning ideas into new concepts ready for immediate testing.

The proven management information system for effectively measuring,
managing and monitoring multi-channel relationships. Whether customers,
employees, suppliers or shareholders, each of these stakeholder groups has to be managed to optimise business performance.

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ValueManager helps clients find an optimum combination of features for a product or service and simulate the impact of various alternative combinations on market share or acceptance.

An online tool that analyses potentially thousands of consumer conversations across a range of social media formats to reveal consumers' unfiltered attitudes about key business issues. These insights will allow you to benchmark your brand against competitors, quantify changing consumer preferences, profile the speakers on social media sites and get an early warning of negative issues that could become crises.

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