Among the brands that dominate the top positions:

The study also reveals:

• While at the Regional level, global brands top the list of most recognized brands using digital, local brands are increasingly using digital to communicate with consumers in their home countries.
• In Asia, telecoms are using digital in a big way, topping the lists of most recognized digital brands in many countries (China Mobile, Singtel, Maxis to name a few).
• Respondents in Emerging Markets ( Thailand, Malaysia, and China) are more motivated by branded digital media than in Mature Markets ( Hong Kong, Singapore, and Taiwan).

TNS teamed up with Campaign magazine to release "Asia’s Top Digital Brands" report on digital advertising awareness and effectiveness in Asia.

The study comprises more than 3,010 internet users, aged 15 to 39, who have seen advertisements via digital media in the following key Asian markets: Hong Kong,China, Taiwan Singapore,Malaysia and Thailand. Interviews were conducted using the online access panels of lightspeed Research, a Kantar company.

The study has 4 main objectives:

• to understand consumer awareness of a brand’s digital presence in each market
• to examine the use of digital media by different brands in the region
• to assess the effect a brand’s digital presence has on influencing consumer choice
• to explore levels of consumer trust towards different media channels.

The full report is now available for download at the top right column.

The findings have also been published by Campaign Asia Magazine in their June Issue. For details about obtaining a copy, please contact Jessie.keung at marketing.hk@tnsglobal.com