Global Affluent Investor - A global view on how the affluent invest
The Global Affluent Investor is a unique programme that delivers valuable insights into the investment behaviour of affluent households worldwide.
What is covered in the Global Affluent Investor 2011?
The Global Affluent Investor is an annual programme, surveying affluent housefolds with $100K+ investable assets. Topics covered:
Asset allocation and portfolio composition
Investment style and investment goals
Investment confidence
Advisor usage and preferences
Use of internet in investment information and purchasing process
Familiarity with financial institutions, primary provider and switch intention
Geographical coverage:
The Global Affluent Investor covers 24 markets worldwide, including key emerging markets such as China, India and Brazil. Insight into the variation in affluent investment behaviour between the various markets will give companies with a multi-national reach a solid basis for a localised strategy.
How can the study help your business grow?
The Global Affluent Investor offers valuable insights that can help you identify opportunities to further extend your business with affluent investors:
How to better focus your marketing strategy to capture affluent investors
Opportunities to expand your business to new markets
How to increase your share of wallet with affluent investors
Inplications of the increasing importance of the internet for your distribution and sales strategy
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