• Spending - 69% of teens in Hong Kong spend US$49 or less in a week.
• Saving & investing - On average, each teen in Hong Kong can save US$ 55 per month.
• Cellphones - Most teens (87%) in Hong Kong who own a cellphone send text messages to friends.
• Media participation - On average, Hong Kong teens spend 20 hours per week on the internet, compared with 11.8 hours per week watching TV.
• Media & Marketing - 46% of teens in Hong Kong wish to receive information from a company via TV, only 29% and 26% wish to recieve these information via social-networking websites and emails respectively.

The TRU study takes the deepest insight, the most robust data, the broadest reach and the most respected thought leadership. Covering how teens live, what they value and like, how they spend and save their money, the media and technology which drive and interest them and their aspirations for tomorrow. The report is a comprehensive quantitative measure of teens ages between 12-19 years of age, immersing you in the lives of Hong Kong teens.

Methodology - Varies market-by-market from online to face-to-face to central-location, based on best research practices in each market.

Markets - China, India, Japan, Taiwan, Korea, Hong Kong, Thailand, Vietnam, Philipphines, Singapore, Indonesia Sample size - 600 to 1600 per market, - Nationally Representative - 12-19 yr olds. Deliverables - Three integrated deliverables : - The TRU APAC Teen Study; - The TRU APAC Teen Presentation - APAC Quarterly TRU View®

The TRU study is a powerful source of timely information and insights into the youth market. It will help you keep your finger on the pulse and provide a springboard for ideas for your current and future marketing strategies

For more information on TRU, please visit: www.tru-insight.com .