Mobile Life is an annual investigation from TNS designed to provide a deep understanding of today's global mobile device consumers and the future impact mobile will have on our digital landscape.
About Mobile Life 2011
34,000* interviews with mobile users across over 43 countries (including the BRIC countries, Indonesia and several key African markets) provides real insight into how consumers across the world are using and interacting with mobile technology and delivers a holistic understanding of the end-to-end consumer experience and how this will change in the future.
Regions covered
China
India
Emerging Asia - Indonesia, Pakistan, Philippines, Thailand, Vietnam
Developed Asia - Australia, Hong Kong, Japan, South Korea, Malaysia, New Zealand, Singapore, Taiwan
Europe - UK, France, Germany, Spain, Italy, Netherlands, Sweden, UK , Russia
Middle East & North Africa - Morocco, Saudi Arabia, UAE
Sub- Saharan Africa - Benin, Cameroon, Ghana, Kenya, Nigeria, Senegal, South Africa, Tanzania, Uganda
North America - Canada, USA
Latin America - Argentina, Brazil, Chile, Guatemala & Cost Rica, Mexico
Critical new insights for 2011
What role will tablets play in consumer device interplay?
Where are mobile content brands capturing brand equity from in the ecosystem?
Which niche products and services are best positioned for future growth?
What role does the Operating System play in consumer decision making?
Which digitial behaviours will make the quickest transition into the mobile world?
Deep dives into mobile finance and social networking
Download 
2011 Mobile Life Prospectus
